Be That Guy

Welcome to theBrotherhood.

Guys across the nation building the confidence, discipline, and friendships that make them the guy everyone looks to.

A guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhood
A guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhoodA guy from the Be That Guy brotherhood

Swipe to meet the guys

The brotherhood

One club. Coast to coast.

Map of the United States with dots where Be That Guy members live
19States represented
DJ Logory speaking on stage
10 yrsIn the making
DJ and Austin recording the Be That Guy podcast
100+Guys coached
Award-winning programExcellence in Healthcare Award, 2025
Empowerment AwardP.O.W.E.R. Magazine, 2026

Hear from the guys.

Swipe for more

What you get

How it works.

01

Your group

Every week you jump on a 60-minute call with a small crew of guys. Check in, learn something real, and leave with one thing you're committing to.

  • Same guys, every week
  • 3 to 6 guys per group
  • You no longer have to be disciplined alone. You've got guys in your corner doing this with you.
A Be That Guy group video call
02

Your plan

You pick the goal. You pick the habits. Nobody builds it for you, but a whole crew holds you to it.

  • Daily habit tracker
  • Weekly commitments
  • Your Follow Through Rate, scored monthly
A habit tracker showing an 85% Follow Through Rate for September
03

The brotherhood

43 guys in one group chat, pushing each other every day. Wins get celebrated. Nobody gets left behind.

  • Private Telegram community
  • Club Calls every other Wednesday
  • Build lifelong friendships
The Be That Guy group chat

Be That Guy retreats

Off the call.Into the wild.

Once a year the brotherhood meets up in person. Every guy in the club is invited.

Be That Guy Retreat 2027 at Zion National ParkNEXT UP
June 2 to 7, 2027 · Utah

Zion National Park

Hiking, cliff jumping, and a week of mountain adventures with the guys.

The guys on the beach in St. PetersburgThe guys at dinner in St. PeteFootball on the beach
Last retreat · Florida

St. Petersburg Beach

Sun, sand, and our first live meetup.

DJ Logory, founder of Be That Guy DJ Logory · Creator of Be That Guy

Next step

No mom or dad. This is you and me.

15 to 20 minutes. We'll talk about where you're at and what goals you have, and figure out together if this is for you.

This is your call, so we'll cover the things you want to cover. I want you to feel comfortable and excited. I'll share a little bit about myself and how our program works, and answer any questions you might have.

If you want, we can go deeper too. I know sometimes guys don't want to go there, and I don't blame you. We've been raised not to talk about our emotions and to just figure things out on our own. Yet we all struggle with things from time to time. It's part of being a man. I've certainly struggled too, and I've found a lot of peace in this group. Chatting with guys who will listen helps you feel less alone in a world that seems to make being a guy so difficult.

  • Just you and DJ, nobody else on the call
  • Zero pressure. You make the call.
  • Any time in the next couple days

Your seat's open.

Tap the button. The text is already written. All you have to do is hit send.

Text DJ (585) 737-8039
Be That Guy